For client: Can't be named, but big.

The client wanted: To pitch a new preschool TV show based on two loveable animals and a best-selling book. To show how terrific this concept could be as a TV series.

The Writers Unit: Researched pitching to preschool networks and cable. Recommended a short-form pilot that takes just a few minutes but shows the characters in action. Wrote the cast bible, script and theme-song lyrics.