For client: Parham Santana, Branding and Design Firm

The client wanted: Strong branding to demonstrate assertion that it can brand others.

The Writers Unit: Huddled with Parham Santana to discern and define the company’s unique perspective – and its benefit to clients. Found that Parham Santana understands the key element of sales: emotion. Worked with the company’s principals to develop boldly designed cards for mail and PDF.