For client: Learning Curve

Industry: Toys

The client wanted: To present a family of brands, some developed in-house, others acquired, under one potent branding umbrella.

The Writers Unit: Developed a branding platform for all Learning Curve brands; provided key positioning language "Playtime Enrichment Products"; suggested and wrote a company stamp and promise-statement; presented 9 brands in a uniform way; organized and wrote general catalog and 9 brand-specific catalogs.