Good writing feels light and strong. Every word is working.
		Good writing makes sense. You follow it easily, without having to work.
		Good writing says a lot in a few words. It gets the job done without wasting your time.
		Good writing has a compelling cadence. The words sound good together.
		Good writing is about something. You want to read because it interests you.

When you need to communicate, you deserve good writing.

Click here for an example of very bad writing by a highly-paid professional writer.