Writing comes naturally to Diana. She is a writer not only of advertising and branding – a copywriter – she is also a published and produced playwright, professional screenwriter, award-winning memoirist, ghostwriter, and teacher of writing. She is a writing coach and script doctor.

The Writers Unit is Diana’s copywriting business. Her clients include some of the most exciting companies in the world, large and small. Go to Our Clients.

Key notes in her copywriting career:

Diana founds WordWorks, an ad agency in the Berkshires, which wins every major arts account including Tanglewood, Jacobs Pillow and the Berkshire Theater Festival.

Diana transports Kaplan Test Prep out of the dark ages with her award-winning Stanley campaign.

She creates the Personal History of Rock n Roll campaign to launch the Rock and Roll Hall of Fame in Cleveland.

She and her partner Shane Amsterdam, and Parham Santana Inc., brand the new licensing division of Discovery Channel Inc. and write much of their packaging.

Diana writes the tagline Follow your Inner Star for American Girl; conceives and brands the new line of greeting cards, The Write Touch, for American Greetings.

Diana positions and writes for the new business venture from Chipwich founder Richard LaMotta, MyStudentBiz.

Go to Our Work to see these and other projects. Google Diana to see more about her many hats and aspects: “Diana Amsterdam.”

The line she wrote recently, to brand and position a major direct marketing company:

We know what makes people open up.